Logos For A Consulting Company
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A logo is the visual representation of a company or brand so when designing one you need to make sure it will represent the business the right way.
You need to consider how the logo will look on products or on advertising and marketing materials. Even though more challenging, you should also try to predict the emotions someone feels when they will see the logo because a logo is the first thing a customers of a business bumps into and it’s one of the most important elements of its branding.
In this article I am sharing some examples of logos I did for a small consulting company. The business did not have a symbol or icon (like Apple or Twitter) so I experimented with word marks and letter marks.
These example logos are based mostly on uniquely styled text to spell out the company name (word marks). I decided to use letter marks so that I could use the initials of the company owner to better graphically illustrate the brand (compared to using a long name and surname).

Word mark logo in blue and red

Word mark logo in blue and red, version in thin and straight lines

Word mark logo in blue and green

Word mark logo in blue and green, version in thin lines

Logo in blue, with usage of letter mark for AC initials (round shaped)

Logo with usage of letter mark for AC initials to resemble an elegant suit of a consultant

Logo with usage of letter mark for AC initials to resemble an owl that is a bird usually portrayed as sage and wise

Logo with usage of letter mark for AC initials to resemble a face, as people are the key element in consulting business

Logo in purple and orange, with usage of letter mark for AC initials (square shaped)

Logo in purple and orange, with usage of letter mark for AC initials (square shaped and thick lines)

Logo in blue, with usage of letter mark for AC initials (square shaped)

Logo with usage of letter mark for AC initials to resemble an eye